Toyota Kirloskar Motor is making big moves in the Indian market with its popular SUV, the Urban Cruiser Hyryder. The company is currently running a campaign titled “Feel the Awesome Beat” in association with the Japanese drum group Drum Tao. Through this campaign, Toyota is offering financial benefits of up to ₹1 lakh on the Hyryder, which includes cash discounts and exchange bonuses. This SUV has recently crossed the sales milestone of 200,000 units in India, showing its growing popularity among buyers.
Price and Engine Performance
The Toyota Urban Cruiser Hyryder starts at an ex-showroom price of ₹10.94 Lakh. The top-end variants go up to ₹20.05 Lakh. The main attraction of this vehicle is its fuel efficiency. The Self-Charging Strong Hybrid Electric version gives a certified mileage of 27.97 km/l, which helps owners save money on fuel.
The car comes with different engine options. The Strong Hybrid model uses a 1.5L petrol engine combined with an electric motor. It can run on electric power for about 60% of the time in city traffic. There is also a CNG version available that returns a mileage of roughly 26.6 km/kg.
New Editions and Tech Packages
To attract more customers this month, Toyota has introduced special accessory packages. The Aero Edition is a styling kit priced at ₹31,999. It adds a sporty look with a front spoiler, side skirts, and a rear spoiler. This kit is available for all variants in colors like White, Silver, Black, and Red.
On January 27, 2026, the company also launched a new “Tech Package” for ₹29,499. This package is great for tech lovers as it includes:
- Heads-up Display (HUD)
- Customizable Ambient Lighting
- Digital Video Recorder (Dash Camera)
Service and Warranty Updates
Toyota provides a standard warranty of 3 years or 100,000 km on the Hyryder, which can be extended. The hybrid battery comes with a long warranty of 8 years or 160,000 km. In other news, Toyota just opened its first multi-brand service outlet called “TSERV Select” in Bengaluru on January 29 to help customers with better vehicle servicing.
