Mahindra & Mahindra has launched a new “Celebration Benefits” campaign for its electric vehicle customers in India. This special promotion applies specifically to the XEV 9e and BE 6 electric SUVs. Buyers can avail of total benefits reaching up to ₹2.95 Lakh depending on the model selected. The company has confirmed that these offers are valid only until March 27, 2026, as part of the fiscal year-end sales drive.
Breakdown of Discounts on XEV 9e and BE 6
The promotional benefits are divided into special March discounts, corporate bonuses, and exchange offers. The XEV 9e model attracts a higher total benefit compared to the BE 6. The “Special March Benefit” constitutes the largest portion of the discount. Below is the detailed structure of the savings available for interested buyers.
| Model | Total Benefits | March Benefit | Corporate Bonus | Exchange/Loyalty |
|---|---|---|---|---|
| XEV 9e (incl. XEV 9S) | Up to ₹2.95 Lakh | Up to ₹2.40 Lakh | Up to ₹25,000 | Up to ₹30,000 |
| BE 6 | Up to ₹2.50 Lakh | Up to ₹2.00 Lakh | Up to ₹20,000 | Up to ₹30,000 |
Important Terms and Conditions for Buyers
These offers come with specific rules regarding availability. The benefits are applicable only on select stock and depend on the variant or “Pack” chosen by the customer, such as Pack One or Pack Three. The deals are subject to availability at authorized dealerships across the country.
Business owners and corporate entities can also explore additional depreciation benefits under current tax norms for electric vehicles. Since valuations for exchange or loyalty bonuses may vary based on the condition of the old car, it is advisable to contact an authorized dealership to confirm the final price break-up.
